With online casinos continue to shatter financial records, more players are looking to get into the game. However, most real money online casinos, the legal ones, are only available in a handful of states. Thus, the door remains wide open for social casinos to continue taking the bull by the horns and innovating the entire iGaming sphere. Discover in this guide why social casinos are quickly becoming the iGaming standard.
Get into the Game: Seemingly from Anywhere
As we previously touched upon, as phenomenal as real money online casinos are, they are only available in seven states including Rhode Island. That leaves a massive void and challenge for other members to enjoy iGaming. However, the new sweepstakes casino sites are greatly available in over 40 states, helping them become the first choice for many gamers.
Free Gaming: With No Catches
You can’t have a conversation about social casinos without mentioning the free gameplay. To operate legally, sweepstakes casinos can’t accept direct cash bets. As a result, they use the Gold and Sweepstakes Coin system to get members engaged. Some sites like Spree and Wow Vegas use their proprietary coins. However, the concept is still the same.
The Gold Coins are how players play free games. Because Gold Coins are massively abundant, it creates a fun and stress-free environment for players to come together. This also helps them relax and enjoy their favorite games without having to spend money. However, most sweepstakes casinos support Gold Coin purchases for those who want more Gold or Sweepstakes Coins.
Welcome to the Group: Community Gaming
Of course, social casino players have free rein to play their favorite games solo. However, the main goal and key reason for their massive group is community gaming. To encourage players to join, the top sites like Pulsz and Wow Vegas offer daily leaderboard contests. Even though the jackpots are loaded with free Gold Coins, the main reason is to build a gaming community and new friendships.
For this reason, often, the top social media platforms offer one-tap registration and login access. The integration of social media is defining the future of iGaming, including chatting with other members as you play your favorite games.
Diverse Demographics: Bridging the Generational Divide
Social casinos continue blazing the trail for more diverse demographics. The age demographics are between 35 and 70 years old. While most are located in cities, almost 30% are in rural areas. More impressively is that women makeup nearly 60% of the social casino base. They prefer iOS to Android. It is also very interesting to note that women who play at social casino websites are typically aged from 25 to 34 years.
One of the reasons for the younger demographics is that many sweepstakes casinos have a lower age requirement compared to real money casinos. The typical minimum age is 18 or 19. However, some sites, like High 5, are caving in to the pressure to raise the minimum age requirement to 21.
Conclusion
As technology improves, new social casino features come online. New social casinos offer more innovative bonuses to keep members engaged. The social VIP Club continues to add new features that rival the best real money online casino loyalty programs. The future of iGaming customer service is through social media, something that today’s social iGaming sites continue to perfect.